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Research papers

The editorial use and presentation of opinion polls

The American press, with a long tradition of running its own polls, treats them as a key part of its news reporting. The key elements for success in this enterprise are commitments to time, space and staff, and a recognition of what polls can and...

Catalogue: Seminar 1986: Opinion Polls
Author: Adam Clymer
June 15, 1986
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Citation

Clymer, A. (1986a, June 15). The editorial use and presentation of opinion polls. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-editorial-use-and-presentation-of-opinion-polls